Grégoire Gardette version française

"REVERSO"

Or a life in reverse... 2019 - 1961
Gregoire Gardette

After so many years of pleasing, displeasing,
seducing and disappointing...
How can you truly achieve freedom?

Like many artists who strive to transcend the boundaries between art and life, Grégoire Gardette revisits the course of his life. Donning «soles of wind» to retrace the steps of his past, he takes an approach that mirrors the professional path he walked with his clients, but making it his alone.

The era of images, papers, lights, inks and sweat is past now. Time is speeding up. While he may be a little short of breath these days, he’ll still marvel at a smile, a gesture, or a landscape.

The sensitivity of his photographs deepens with his travels and in the in-between spaces of his daily life. With his artist’s eye to guide him, Gardette constantly forges new raw material from faces, cities and landscapes, garnered from all over the world.
Having patiently waited to find his material in this way, he’ll fashion an artwork that positions itself, reverso, as life in reverse.

ARTWORK AS PALIMPSEST

It is an introspective artistic practice, to be sure, since he then manipulates these images – fragments of an instant – with the joy of re-immersing himself with compassionate complicity in the encounters they bear witness to.

The very material each work is made of doubly reflects this backwards gaze, investing the reverse with its own life. Each photograph is silkscreened on the back of an advertising poster that he first paints over, in a sly nod to the ad man he once was.

This approach of repurposing advertising posters and shattering artistic codes is reminiscent of those champions of New Realism, Jacques Villeglé and Raymond Hains.
Without claiming any direct kinship to the avant-garde aspirations of these affichistes, who sought to reveal an urban reality through their medium of torn and recomposed posters, Gardette’s practice only approximates it in the way he focuses on a spontaneous reappropriation of the visual grammar of his time.

A craftsman at wielding contemporary imagery that transcends the city’s boundaries to extend across the world, he thus fabricates a personal fantasy for himself – “unstuck” from any objectifying control, and at odds with the collective unconscious that he helped to shape.

“TAKING HOLD OF THE WORLD”

The artist takes Villeglé’s apposite expression and makes it his own. Gardette’s private world is the one behind the scenes, an oxymoron where the invisible in the ordinary is exposed and becomes the subject

The artist’s presence reveals itself as much through his intimate, subjective relationship with his subject matter as in the density he gives the photographic screen.In this era of the digital and the multiple, Grégoire Gardette has gone back to working with matter in order to highlight the uniqueness of each work

By setting his images against a pictorial base and covering the reverse with old advertising posters, he frees himself from New Realism and the work of his friend Jean-Charles Blais.Taking silkscreen as his preferred printing method, he exploits photographic techniques to bring out its irregularities, creating a visual palimpsest reminiscent of the very texture of our experiences – accumulated layers of sensations, perceptions and affects.

With this invention of “artwork intimately aligned with a whole life in reverse”, Gardette distances himself from his long-standing focus on his clients and allows his artistic originality to assert itself, reconnecting him with the man he has always been.

Here Grégoire Gardette presents us with a series of portraits, shot in parallel with a reporting assignment for the Jumeirah hotel group in the United Arab Emirates and China.
He captures a true intensity in each woman’s gaze. By turns the determination in the eyes of a woman from the Brazilian favelas or a Warao Indian from Venezuela, the Eastern melancholy of an Egyptian-American, the shyness of a Chinese woman or the “Mona Lisa” smile of a Rwandan.

Signed print 1/1 signé Grégoire Gardette

ABOUT GRÉGOIRE GARDETTE

Born in 1961, Grégoire Gardette graduated from the École des Beaux-Arts d’Orléans, where he specialized in graphic design and photography. He began his career as a creative director at an advertising agency before setting up his own graphic design studio in 1991.

Gardette has worked for almost three decades with major global brands in the realms of culture and lifestyle, travel and beauty. In recent years, he has refocused his personal work on photography.
A craftsman at wielding contemporary imagery that transcends the city’s boundaries to extend across the world, he thus fabricates a personal fantasy for himself – “unstuck” from any objectifying control, and at odds with the collective unconscious that he helped to shape.

Céline Boisserie-Lacroix

Exposition Reverso
ORIANA Venezuela
ORIANA . Venezuela . Sérigraphie sur acrylique au verso d’affiches arrachées . 78x110 cm . 1/1 . 2019
ORIANA Venezuela
ORIANA . Venezuela . Sérigraphie sur acrylique au verso d’affiches arrachées . 122x158 cm . 1/1 . 2019
SHAFAQ Égypte
SHAFAQ . Égypte . Sérigraphie sur acrylique au verso d’affiches arrachées . 118x150 cm . 1/1 . 2019
CHERRY Chine
CHERRY . Chine . Sérigraphie sur acrylique au verso d’affiches arrachées . 110x152 cm . 1/1 . 2019
SHAFAQ Égypte
SHAFAQ . Égypte . Sérigraphie sur acrylique au verso d’affiches arrachées . 46x58 cm . 1/1 . 2019
TALITA Brésil
TALITA . Brésil . Sérigraphie sur acrylique au verso d’affiches arrachées . 45x55 cm . 1/1 . 2019
MICHELLE Rwanda
MICHELLE . Rwanda . Sérigraphie sur acrylique au verso d’affiches arrachées . 43x63 cm . 1/1 . 2019

Grégoire Gardette . 12 rue du Malonat . 06300 NICE . France . +33 (0)4 93 62 84 21